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What social media for your business?

In today’s world, a social media presence is an integral part of the marketing strategy for most companies. A presence on such platforms makes it much easier to create a corporate image and build relationships with customers. They also provide an excellent space to promote your products and services and, most importantly, allow you to build advertising that will reach a specific audience. Social media is a great marketing tool, but before you set up an account there, it’s a good idea to answer the question: what do I want to achieve?

Tailor the platform to your needs.

Before you take any action, analyze the challenges of having a social media presence for your company. Do you have employees to handle account management? Or do you want to outsource this issue to an outside company? What is the target audience for your services or products? Counter-intuitively, these issues also strongly influence the decision on what platforms to promote your business on.

If you’re not sure what course of action you should take, it’s a good idea to research how your competitors are doing. What social media platforms do they have a presence on, how do they build their image, and how do they connect with potential customers? All of this information can inspire you in developing your own action strategy. In conclusion, before you decide to enter the world of social media, determine what you really want to achieve and build your marketing strategy on that basis. If you don’t have, at least, an overall plan, all your activities may be pointless!

Meta (formerly Facebook)

Despite its many years of existence, it is one of the most popular social media platforms. Nowadays, we can find so many different tools to implement a marketing strategy. At the same time, we will find on this platform a wide cross-section of potential customers by age, type of work, social status or nationality. This is a place that will work well for most B2C (business to consumer) companies. On the Meta platform, you can create not only a profile of your company, but also groups to which you can invite your consumers.

This is an excellent solution for those businesses that want to build a close relationship with their customers and value direct and honest feedback and comments on their operations.


Facebook’s little sister. It is mainly based on the sharing of photos, short videos and reports of the so-called “”Theory”. instastories. Most popular among the 18 to 35 age group. This is a big clue as to what businesses should be targeting in developing their presence on this platform. Such businesses as those related to fashion, beauty, travel, culinary or entertainment will find their way there perfectly.

On Instagram, the quality and aesthetics of content are of great importance. That’s why it’s worth placing a particularly strong emphasis on the form and style of the photos or recordings that we, as a company, will put out there. Of course, Instagram is a powerful tool for organizing collaborations with famous users of the portal. This will ensure that our product is noticed by a large number of new potential customers. Especially since a referral from someone you know and value still strongly influences consumers’ purchasing decisions. This is a great way to build brand awareness and create your image.


It’s a platform that is one of the few that has a strictly defined nature. It’s a great place for B2B (business to business) companies and those who want to build their brand among professionals. Linkedin is oriented toward promoting one’s career, so it’s a great place to look for potential employees or business partners. It’s a great place for almost any company, but especially important for those that don’t base their main business on working with individual customers.

It’s a portal that brings together professionals, so it’s a great opportunity to build new business relationships and find contacts. On this platform, you should introduce your business from the professional side, share your achievements and innovations that you apply in business.


This platform brings together one of the most specific audiences. Operation on this portal is based on publishing short messages (tweets), which can have a maximum of 280 characters. The topics that have the largest reception on this platform are mainly based on politics, social issues, sports or sometimes pop culture.

This is the best platform to keep customers informed about news, events and changes that are taking place in the company. Of course, you can promote this one with your knowledge and contribute to discussions that are relevant to our business. However, due to the small number of characters available, you should construct your statements carefully.


The platform that seems to be most underestimated among companies. Of course, it also requires the greatest commitment of time and resources to offer customers the highest quality content. The entire platform is based on sharing videos that can last up to 12 hours! Of course, we do not recommend creating such long materials. In line with advancing trends, short videos of up to a minute in length can now be shared on this platform as well. This makes it much easier to create materials, but still requires a certain amount of knowledge and a lot of creativity.

This is a good direction for brands that can offer their customers something more than a product or service, but also – knowledge. Then, by sharing your knowledge and experience with potential customers, you can simultaneously create your image and build closer relationships with customers. You can also always use another option: advertise your service or product by sponsoring an episode of another creator, who in such an arrangement will recommend your company to their audience.

Tik Tok

The youngest social media platform. It mainly brings together youth and young adults. It has taken the environment by storm and attracted a mass of young people. It publishes short videos that are based on one’s own work, or on copying other users. With Tik Tok, you have to stay up to date and react to emerging trends. At the same time, advertising opportunities on this platform are enormous. If your target audience is young people, it is definitely worth considering acting on this social medium.

In summary, once you have a defined target audience and goals to achieve, only then should you develop a method for social media. It’s fair to say that it would be a mistake not to take advantage of the tremendous marketing opportunities that social media provides for your business. It is only necessary to approach their implementation with a head and an idea.