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02.03.2023

What is Woocommerce and who was it created for?

WooCommerce is, in the simplest terms, a plug-in for WordPress. At the same time, it is one of the most popular e-Commerce solutions in the world. It is with this plugin that you can create and customize an online store for your needs.

But before we delve into the topic, it’s worth explaining what WordPress is. It’s software that is designed to create websites. It allows you to manage the text and graphics layers of the website. Both WordPress and WooCommerce operate under an open source license, so anyone can use them. Of course, more advanced options and maintenance of the site is already expensive if you want to ensure the security of your site and the users who use it.

For whom?

By design, it is a fairly simple and intuitive tool that allows you to effectively manage your online store. It’s ideal for people who just want to start their own online business, or for those who are already in the e-Commerce market. It’s a tool that will allow you to be independent of subscription platforms, as only you will own your e-store. Of course, it will work best for small and medium-sized businesses that do not need unusual or advanced solutions on their site. It’s also a great option for those who care about the effectiveness of SEO efforts, as WooCommerce is a plugin that favors SEO efforts.

Pros

One of the most important advantages of WooCommerce for small and medium-sized entrepreneurs is that it’s free software. This way you do not have to pay additional costs for the license. And at the same time, it offers a lot of possibilities that will allow you to modify and customize the appearance of your store. And because it is free, its popularity is not waning, which in turn translates into the fact that it is constantly being improved. New themes, software or plug-ins are emerging to further expand its functionality. Of course, it’s not that we don’t have to pay for it, but the costs are much lower than for sites with subscribers and paying for a license.

Another advantage is flexibility and personalization, as the plugin offers a number of features to manage its appearance and functionality. You can create a website theme yourself from scratch or take advantage of a wide range of paid and free themes. It is worth doing a thorough evaluation of your budget and see which option is possible for the moment. WooCommerce is a great tool with which you can customize the aesthetic as well as the functional layer of your site to suit your particular business.

Functionality is one of the strengths of this freeware, as it allows you to run an organized e-business. It contains simple tools for managing such aspects of the store as orders, payments, deliveries and inventory management. Depending on your budget, you can develop your site with modern and more effective additional plug-ins.

Website positioning is much easier with the WooCommerce plugin, as it is optimized for SEO. Of course, you can use additional solutions to make the whole process even better. This will improve your site’s search engine position. And this is a key issue in the battle for customers in the e-Commerce world.

Minuses

One of the biggest drawbacks of WooCommerce is the need to manage hosting and infrastructure yourself. If you are not familiar with the technical aspects, it may require additional effort or support from a specialist. Once installed, it is not as feature-rich as its competitors, unless you support yourself with additional (free and paid) plug-ins. This, in turn, can be difficult for business start-ups who have a small starting budget.

Plug-ins (paid and free) may not be enough for a larger enterprise. And WooCommerce charges a fee for complaints, which is refunded only if the dispute is resolved in your favor. To take full advantage of the plugin’s capabilities, it’s best to have knowledge and experience in building websites (especially on WordPress), so while the system is intuitive, it can still be too difficult for a complete layman to jump through. So it is worthwhile to seek the opinion and help of specialists.

WooCommerce charges for using a payment gateway. The official site will tell you what costs you will incur at each payment gateway.

Is it worth it?

Of course it is! It is an excellent choice for most cases and will work well for many different industries. It’s an ideal starting point if you’re just starting your eCommerce business or if your store needs a refresh and adjustment to meet the demands of the modern customer. The unflagging popularity of this software means that it is and will continue to be updated and expanded on an ongoing basis. Of course, the best and latest facilitators will probably be paid, but also over time the budget you can allocate to manage the site will grow. That’s why it’s worth betting on WooCommerce, as it provides security and simplicity in daily use.