Tools useful when running social media.

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Nowadays, social media plays a key role in marketing and business communications. In order to effectively manage your profiles on social media platforms, you should use a variety of solutions that make it easier to create, schedule content and analyze statistics. In this article, we’ll take a look at four useful tools that can definitely make it easier to conduct social media activities.


Canva is a tool for creating graphic designs without having skills or experience in the field. With Canva, you can easily create visually appealing social media posts, banner ads, event covers, and even edit short videos with ease! The latter is a great option for making rolls on Instagram or short ads for social media. Canva offers many ready-made templates, graphics, icons and fonts that can be freely customized. It is a great tool for people who want to create compelling visual content without much effort. Canva in its basic, free version offers many beautiful templates that you can customize. Of course, you can also opt for the paid version, but this is recommended when you actually have a lot of time and capacity to take advantage of the more advanced features that are available in Canva.

Pixabay and Pexels

These are platforms that provide free images, vector graphics, illustrations or videos that can be used in social media posts. Both of these sites have a large library of free resources, so you’re sure to find what you need. Images can be downloaded for free, with no payment or license required. On both of these sites you will find visual material from other sites, so some of the material may be repeated. We recommend typing the desired keywords in Polish and English, as sometimes the latter gives better results. Both sites offer photos and graphics that are based on the Creative Commons Zero (CC0) solution. This means that the author has released his work into the public domain and it can be used (even for commercial purposes) without marking the author. Therefore, this is the best solution to use for social media. Of course, if there is a possibility, it is worth ordering a professional photo shoot of the products or service, or use paid sites with graphics and photos.


It is a tool for user interface (UI) design, prototyping or designing websites, and mobile applications. If you’re running a social media operation, Figma can be useful for designing a consistent look for all your brand profiles. It also allows you to collaborate with other team members, making the process of creating and improving content on social media easier. In addition to all this, it works in the cloud, so you don’t need to install it on your computer, which makes it even easier to share your project.

GPT Chat

It’s an artificial intelligence-based tool that can help create content, generate ideas for posts, and answer users’ questions. GPT Chat is based on an advanced and innovative artificial intelligence system developed by OpenAi. The content generated by this tool is confusingly similar to that created by a human, yet it is based on knowledge and data that is contained in thousands of pages on the Internet. Of course, it’s not like Chat GPT will write the content for you and you’re done. It is always necessary to check such information, and read the text carefully to avoid mistakes and slip-ups. However, it’s a great tool that can support you in coming up with new content and developing it.