04.10.2023
10 proven content ideas for social media
Companies are already well established on social media, and the content they post is an important component of their marketing strategy. We know that when running social media, there may come a time when you have no idea what posts you should make right now. There is nothing spectacular going on in the company and […]
10.09.2023
Expensive graphics or average photo? – Which is better for publication.
Nowadays, with social media and websites playing a huge role in our daily lives, the question of what types of content are best to publish is becoming increasingly important. We are increasingly using visual means of expression, such as graphics, photo, video or gifs. This is also the case in everyday conversations via instant messaging. […]
10.08.2023
Be approachable – build a persona, tell a story – Storytelling.
In today’s society, where consumers have access to a vast amount of information and advertisements bombard them from all sides, it is difficult to capture their attention and interest. In such a situation, it becomes crucial to build a positive brand image and establish a strong emotional bond with the viewer. If you arouse excitement […]
10.07.2023
How to ensure continuity of publication – scheduling Facebook posts
Facebook is one of the most popular social media platforms for companies and brands to reach their target audience. However, in order to conduct successful social media communications and maintain interest in your community, it’s important to regularly post content on social media. Scheduling Facebook posts is a key element to keep your publications consistent […]
29.05.2023
What is a media plan and how to build one.
A media plan is a document in which we determine how and the necessary resources that will be used in an advertising campaign to reach the target audience. A media plan is extremely important for effective and efficient use of the budget and achieving the desired marketing goals. In this article, we will discuss what […]
28.04.2023
Setting up a company profile on Linkedin
Linkedin is the largest and most popular social networking platform for professionals, offering extraordinary opportunities for companies and entrepreneurs. It specializes in professional and business contacts, so creating a company profile on Linkedin is not only important, but also extremely beneficial for business development. In this article, we will discuss the various steps you need […]
