Be approachable – build a persona, tell a story – Storytelling.

In today’s society, where consumers have access to a vast amount of information and advertisements bombard them from all sides, it is difficult to capture their attention and interest. In such a situation, it becomes crucial to build a positive brand image and establish a strong emotional bond with the viewer. If you arouse excitement […]
media plan

What is a media plan and how to build one.

A media plan is a document in which we determine how and the necessary resources that will be used in an advertising campaign to reach the target audience. A media plan is extremely important for effective and efficient use of the budget and achieving the desired marketing goals. In this article, we will discuss what […]