Setting up a company profile on Linkedin

Linkedin is the largest and most popular social networking platform for professionals, offering extraordinary opportunities for companies and entrepreneurs. It specializes in professional and business contacts, so creating a company profile on Linkedin is not only important, but also extremely beneficial for business development. In this article, we will discuss the various steps you need to take to set up a business account on this platform.

Register on LinkedIn.

The first step should be to log in to your private profile on LinkedIn. If you don’t have one, you’ll need to put one on before proceeding with the rest of the steps. Once you’re logged in, you’ll find the “For Business” icon on the top bar on the right.

You click there, scroll down to the very bottom and select “Create a company page.” Then follow the instructions, entering your company name, email address and other required information. Be sure to use a full and professional company name. Once you have completed the basic data, the page will begin to be visible to other LinkedIn users.

However, this is just the beginning and it will need to be supplemented. Information such as a description of the business, mission, vision and other relevant information should also be added. Remember that a well-formulated description can attract the attention of potential customers and business partners. Make sure the description is concise, clear and conveys the nature of your business. Be sure that any graphics, photos or videos you will be adding are of high quality.

Harness the potential of Linkedin.

Make sure to properly present your company. Add information about the company’s history, achievements, awards, as well as testimonials and recommendations from customers. This will help build trust and credibility of your company among other users. You can also include team information by entering employee profiles and highlighting their competencies and experience.

Remember that your profile affects how potential customers, business partners or employees see you. In addition to entering specific data, descriptions or company logos, then you have the option to set the address of the company page on Linkedin. To do this, go to the settings of the company’s website, and then go to the site information tab. There you will find an option to enter the address where you want the company profile to be available.

Create and act!

Activity on LinkedIn is a key success factor. Regularly creating and sharing valuable content is a great way to build brand awareness and engage users. Publish articles, posts, presentations or videos related to your industry. Be sure to provide information that is useful and interesting to your target audience. Don’t hesitate to boast about your company’s achievements and the innovations you are making. This builds your company’s image as a potential business partner or employer.