Integration of profiles through Meta Business Suite

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Instagram, Facebook, Linkedin, Pinterest, Youtube or Tik Tok are some of the most popular social media platforms. Maintaining an account on each of them consumes a ton of time. That’s why it’s a good idea to use solutions that allow you to speed up the whole process. Within each of these portals, we have the ability to schedule posts for the future – a great option! We can take advantage of the day when we have more time and thus manage content for the next days. This relieves a lot of pressure, but there is still a lot of work to be done on social media. Because after all, for each platform, you need to schedule a post and deal with the daily management of the site. Facebook and Instagram have come out in support of this and allow profiles to be linked so that new content can be added more easily.

How does it work?

Meta Business Suite allows you to manage your professional Facebook and Instagram accounts. By integrating these profiles, you can exercise control over content for the two platforms from one place. What does this mean in practice?

  • Schedule and publish content to Instagram and Facebook from one place – no need to add them separately. Of course, the content may vary, but you can organize and set it up with one tool.
  • Statistics for both accounts are available, so not only will you gain the time it usually takes to search the statistics separately, but you will also have a very good comparison of how individual content is performing on both profiles. This allows you to correct your work in real time and adjust your content based on statistics.
  • Messages and notifications from both profiles. You can check, read and reply to messages on both Facebook and Instagram using Meta Business Suite.
  • Meta Business Suite is not only a tool on your computer, but also a convenient and quite well-functioning application, so you can manage the whole process from your phone. This will make the daily management of the company’s social media much easier and faster.

How to link accounts?

  1. Go to Meta Business Suite from your company’s Facebook account.
  2. Then click the Settings tab, which is located on the sidebar. When it loads, find the “All Tools” tab at the bottom of the page.
  3. Go to “Site Settings” and then click “Related Accounts.”
  4. This is where you can use the “Merge Account” option to integrate the two profiles.
  5. It will be necessary to accept the terms and conditions and log in to the company’s account on Instagram.
  6. If you saw a message that the account was successfully added – you’re all set!

As you can see, the whole procedure is simple and intuitive, and the benefits are very great! After all, any tool that saves a little time is at a premium. Finally, more attention can be paid to planning and preparing content for social media.