Facebook pixel and connection to the website
Nowadays, competition is particularly fierce, and customers are somehow already tired of the information with which they are constantly bombarded. This makes well-planned and effectively executed marketing of great importance right now. You need to somehow reach people who are actually interested in your offerings, while not bombarding everyone with your ads. Such a strategy, moreover, brings huge savings, as the cost of advertising pays for itself with each customer gained. One tool that makes it easier to reach customers is the Facebook Pixel.
What is a Facebook Pixel?
This is a small piece of HTML code that can be placed on a web page. It can be generated from within Facebook’s ad manager. Its use is free and available to anyone with an advertising account on the platform.
If you put it on your site, it will perform event monitoring, that is, it will track users who have accessed your site. This allows you to collect information about the interactions they make on the site like browsing, purchases made, forms filled out.
Why is it important?
There are many benefits to combining Facebook Pixel with a Web site:
- Facebook Pixel collects data on how users interact with your page. This is valuable knowledge that can help improve and customize the site for users. It is also an indication of which components need immediate repair.
- Create a list of recipients. Based on the collected data, you can create a list of audiences who have visited your website, but also, based on this, generate people who are similar to them and may also be interested in your offer. All of this together allows you to create more targeted advertising campaigns.
- Application of remarketing strategies. The information collected in advance will allow you to reach users who have previously visited your site. You can divide your campaign into those who added something to the shopping cart, who moved on to payment and so on. By giving them some promotion or reminding them of the benefits of your product, you create a good foundation for them to become your customers.
- Thanks to the data it collects, ads can be optimized for users and, at the same time, the advertising budget can be used in the most effective way. And this is the main purpose of its use.
How to link the page to the code?
The whole process is relatively easy and can close in four simple steps.
- You need to generate a pixel in the Meta Buisness Site event manager. Find there the option to connect data sources, then select: site and click connect. Then just enter the name of the Pixel and you’re done!
- The code should be placed on the website. If you have someone who takes care of the website, have that person do it. If you have to do it manually, we recommend using the detailed instructions you can find on Facebook. https://www.facebook.com/business/help/952192354843755?id=1205376682832142
- After placing the code, perform verification to make sure Pixel is working properly and collecting data from the site.
- If Facebook Pixel is working properly, it’s time to configure the specific events you want to track, such as purchases, registrations.
The perfect tool
The Facebook pixel is a very useful tool that helps build better and more effective advertising campaigns. Nowadays, it is already an essential part of planning an effective online marketing strategy.
