Piksel Facebooka

Facebook pixel and connection to the website

Nowadays, competition is particularly fierce, and customers are somehow already tired of the information with which they are constantly bombarded. This makes well-planned and effectively executed marketing of great importance right now. You need to somehow reach people who are actually interested in your offerings, while not bombarding everyone with your ads. Such a strategy, […]
rolki na isnstagramie

Rolls on Instagram – what they are, how to spin them

Today, short videos are one of the most popular forms of social media posts. This is evidenced by the popularity of Tik Tok, which is based entirely on short film forms. Instagram also offers this possibility and has introduced the ability to add “rolls” since 2020. What are they and their contemporary relevance on Isntagram? […]
treści na social media

10 proven content ideas for social media

Companies are already well established on social media, and the content they post is an important component of their marketing strategy. We know that when running social media, there may come a time when you have no idea what posts you should make right now. There is nothing spectacular going on in the company and […]

Expensive graphics or average photo? – Which is better for publication.

Nowadays, with social media and websites playing a huge role in our daily lives, the question of what types of content are best to publish is becoming increasingly important. We are increasingly using visual means of expression, such as graphics, photo, video or gifs. This is also the case in everyday conversations via instant messaging. […]
planowanie postów

How to ensure continuity of publication – scheduling Facebook posts

Facebook is one of the most popular social media platforms for companies and brands to reach their target audience. However, in order to conduct successful social media communications and maintain interest in your community, it’s important to regularly post content on social media. Scheduling Facebook posts is a key element to keep your publications consistent […]
media plan

What is a media plan and how to build one.

A media plan is a document in which we determine how and the necessary resources that will be used in an advertising campaign to reach the target audience. A media plan is extremely important for effective and efficient use of the budget and achieving the desired marketing goals. In this article, we will discuss what […]